Group Marketing Director

Are you a strategic and inspiring leader who thrives in a fast-paced, ever-evolving environment? Do you have a passion for driving growth while building a high-performing, united team? At WoodWing, we are looking for a Group Marketing Director who will not only develop and execute cutting-edge marketing strategies but also cultivate a culture of collaboration, trust, and excellence within our talented team. 

The Group Marketing Director will work closely with the CCO to develop and implement strategic marketing initiatives to drive company growth. Responsibilities include leading the marketing team in executing lead generation, demand generation & inbound campaigns, monitoring industry trends, managing the marketing budget, and overseeing brand development. The ideal candidate will have a proven track record of delivering revenue growth in an International B2B SAAS environment, strong analytical skills, and experience with Hubspot.  

The Marketing Director should have experience creating successful marketing strategies for SME, mid-market customers and large enterprises, as well as a strong understanding of market trends in the B2B SAAS space. 

But most of all: WoodWing’s next Group Marketing Director has excellent leadership, communication, and team management skills! 

What are you going to do?

• Lead with Vision and Purpose: you will be at the helm of a dynamic marketing team made up of experienced professionals and rising talent. Your leadership will provide the structure and strategic direction needed to navigate the ever-changing B2B SaaS landscape. You will foster an environment where everyone operates as one team, with unconditional trust in your leadership and a shared commitment to success. 

• Strategy Development and Execution: Develop growth strategies aimed at acquiring and retaining customers. As well as execute marketing strategies developed with our strategic reselling partners.  Test and optimize marketing tactics for customer acquisition (e.g., online advertising, email campaigns, affiliate marketing, etc.) and conversion rate optimization. 

• Data Analysis and Reporting: Analyze internal and external data to identify trends, measure performance, and optimize strategies. 

  Report on the effectiveness of marketing campaigns and strategies in achieving their defined objectives. 

• Cross-functional Collaboration: Work closely with sales, product, and customer success teams to align marketing strategies with business objectives. Collaborate with other departments to leverage brand, increase customer base, and improve customer experience. 

• Content and Campaign Management: Oversee the creation of marketing content tailored to different stages of the customer journey. 

  Manage and optimize lead nurturing processes through email, content, and social channels. 

• Budget Management: Plan and manage the marketing budget, ensuring optimal allocation of resources across channels. Closely monitoring ROI. 

• Market Research: Conduct market research to stay informed about industry trends and competitor strategies. 

What will you bring?

• Bachelor's degree with 10+ years relevant work experience. 

• Proven success in leading a (marketing) team in an international B2B SaaS environment.

• Best-practice knowledge of SEO, Website, Social Media, Blog, Google Ads, and Hubspot. 

• Proven track record owning the entire marketing function to drive company goal attainment. 

• Experienced in Account Based Marketing.

• A leadership style that inspires trust, collaboration and high performance.  

What can you expect?

At WoodWing, we believe that great leaders bring out the best in their teams. You do not only get the chance to develop yourself, but also to make a real impact in a fast-growing organization. Besides that, you get the following benefits: 

• A good salary that matches your skills and experience in the range of €5.500 - €8.000;

• An attractive bonus scheme based on performance;

• A flexible budget of 4% on top of your fixed salary and 8% holiday allowance that you can use as you wish;

• Access to the Alleo App;

• 26 vacation days and the possibility to buy 5 more;

• A pension plan;

• Mileage allowance or full reimbursement of public transport;

• Fun company outings;

• A modern office with fresh fruit and a well-stocked refrigerator;

• A home office budget of €400,- to furnish your home office and working from home allowance of €2,40 per day;

• Access to Nmbrs Perform and Coursera so you have the ability to always develop yourself;

• And of course the best colleagues with much knowledge and great love for the marketing profession!

Do you have what it takes to lead and elevate our marketing team? Apply now and we’ll get in touch with you soon!